Tupperware — A pantry brand, re-shaped
All casesOverview
Tupperware Classics was created to reintroduce a selection of iconic products through a renewed visual identity. The redesign aimed to preserve the collection's nostalgic character while making it more relevant and appealing to a new generation of consumers.
Developed for implementation across more than 120 markets, the identity needed to remain clear, flexible, and consistent across different cultures and applications. The final proposal also went through an international brand direction and approval process to ensure alignment with Tupperware's global visual standards.
The Challenge
The collection featured iconic products, but its visual identity felt outdated, sales were declining, and a significant amount of stock remained unsold. The goal was to renew its appeal without losing the emotional value of the original designs.
The Solution
We turned its vintage character into the core of the concept. Through a refreshed use of color, shape, and graphic elements, we created a more contemporary identity designed to attract new audiences and give the collection renewed relevance. Beyond the logo design, the project included the development of a complete visual system applied across multiple formats. The identity was adapted for social media, web, banners, catalogs, and packaging, ensuring consistency and flexibility across all touchpoints.
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