The person behind the studio
I turn scattered ideas
into brands that mean something.
Brand strategist, visual designer and creative director. I work with founders and teams who are ready to stop looking generic and start communicating with clarity.
I don't want to make pretty things for pretty's sake. I want to help brands become unmistakably themselves.
How I got here
I started my career in the creative industry because I loved making things look good. But the longer I worked, the more I realized that the best design isn't just beautiful, it's intentional. It answers a question before the viewer even asks it.
I've been lucky to build visual identities, content systems and digital experiences for brands in more than 120 markets. That experience taught me that scale only works when the foundation is clear.
Today I run Made Requena as a small, focused studio. I take on projects where strategy and design need to work together, and where the people behind the brand are as invested in clarity as I am.
+15
Years of experience
+120
Markets reached
+60
Brands built
+5
Industries served
What I believe
Principles, not trends.
01
Clarity before decoration
A brand must be understood before it can be admired. I start with message, audience and intent, then design around that.
02
Strategy and design are one thing
I don't separate the thinking from the making. The strategy should be visible in every type choice, color and layout decision.
03
Personality needs structure
A brand can be expressive and still be disciplined. The best identities feel free because they have a strong system behind them.
04
Stories make brands memorable
People don't remember logos. They remember what a brand made them feel. I use storytelling to give brands emotional weight.
How I work
Direction with taste.
Every project starts with a conversation. I want to understand where the brand is now, where it wants to go and what is getting in the way. From there we build a direction that is both ambitious and achievable.
My process is collaborative but not chaotic. I bring structure, visual criteria and a clear point of view. You bring the vision, the context and the willingness to make decisions.
Together we create a brand that looks like you, sounds like you and works for the business you are becoming.
Things I notice, things that inspire me and pieces of who I am.
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