Hi I'm Maddie! A multi-passionate brand strategist, visual designer and creative director who believes in the power of stories well told and well designed.
I help brand to life through strategy, visual identity and storytelling creating great experiences with character, clarity and intention.
- (1)
Branding
- (2)
Brand content
- (3)
Web Design
- (4)
Poster Design
- (5)
Consulting
Your brand can look good
and still feel messy.
- 01
You have a logo, colors and templates, but every asset feels like a different brand.
- 02
You publish content, but can't tell if it's actually building position.
- 03
Your communication depends too much on the instinct of the day.
- 04
The brand grew and the identity didn't keep up.
- 05
You have plenty of ideas. What's missing is a system to hold them.
- 06
You know the business has value. You just can't get that value across quickly.
I connect strategy, storytelling and visual design
so your brand can say what it needs to say,
clearly and beautifully.
Strategy
the mapBefore the visuals, before the content, there needs to be a direction.
Identity
the faceBuilding identities that create recognition, consistency and room to evolve.
Digital experience
the stageMaking that story feel consistent wherever people find it.
Storytelling
the voiceEvery brand has something worth telling. The challenge is telling it well.
What We Do Best
See portfoliomade to create
made to mean
OUR PROCESS
How we work together.
We start by understanding the business, the moment and the people behind it. We map goals, audience, competitors and the real reason the brand needs to evolve, so every decision after this has a clear reason to exist.
We define positioning, narrative, tone of voice and creative direction. This is where scattered ideas become one clear message: what the brand says, how it says it and why it matters.
We translate the strategy into a visual and verbal system, identity, key pieces, content structure and digital assets, a coherent system that looks intentional and works commercially.
We polish every detail, prepare the rollout and hand over a brand ready to live in the world, web, social, materials and guidelines that keep it consistent as it grows.
the person behind
Led by Made Requena.
I work in the space between strategy and design, where brands stop looking generic and start meaning something.
I help founders and creative teams build clear brands: with narrative, visual criteria and a digital presence that actually supports how the business grows. No fluff, no decoration for the sake of it, just direction with taste.
+15
Years of experience
Leading creative services and brand direction.
+120
Global markets
Across identity, content, web and campaigns.
+60
Brands built
From strategy to visual system and launch.
+5
Industries served
Retail, tech, real estate, wellness and hospitality.
Cases where strategy
became visible.
see portfolioWhy work with me
I don't separate strategy from design. I use both to help brands communicate with more clarity, emotion and structure.
Ready to make your brand clearer?
Let's work togetherJoin the newsletter for ideas and practical notes
to help you build a brand that looks good,
makes sense and says something real.
No spam, I swear