Melt — Branding and visual Identity
All casesOverview
MELT is a contemporary Italian ice cream brand created around premium ingredients, authentic flavors and a warm, memorable experience.
The project included brand strategy, visual identity, packaging and digital applications, building a complete universe designed to feel both artisanal and relevant to a modern audience.
The Challenge
The challenge was to create a brand that felt warm, handcrafted, contemporary and slightly indulgent without relying on the traditional visual codes commonly associated with Italy and the Mediterranean. MELT needed to communicate quality and authenticity while standing apart from conventional gelato brands and avoiding an overly rustic or predictable identity.
The Solution
I created a distinctive visual system that combines bold typography, playful compositions and a vibrant color palette inspired by the different flavors. Clean layouts and contemporary graphic elements balance the brand’s artisanal character, creating an identity that feels premium, approachable and full of personality. The result is a flexible brand universe that translates consistently across packaging, social media and physical touchpoints.
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