MAKU
Overview
MAKU is a social media and content agency built around a simple idea: brands don't have to be boring to communicate strategically. Founded by two women with a shared love for humor, creativity and high-energy ideas, MAKU brings strategy and art direction together to create content that feels entertaining, distinctive and genuinely connected to each brand.
The Challenge
Social media agencies often sound and look interchangeable: the same promises, the same visual codes and the same approach to content. MAKU needed an identity that could immediately communicate why their way of working was different. Not just creating posts, but bringing strategy, personality and entertainment into the same execution, without losing professionalism or credibility.
The Solution
We built a bold and expressive identity around MAKU's greatest asset: its energy. A playful visual system, character-driven illustrations, unexpected compositions and a vibrant tone give the brand room to experiment while maintaining a recognizable identity. The result is a brand that doesn't simply say it creates engaging content. It behaves like the kind of content it wants to create.
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